Sony Corp. delayed the global release of the “Gran Turismo 5” car-racing title for its PlayStation 3 video-game console a second time because of production problems.
The company will sell the title “this holiday season,” Satoshi Fukuoka, a spokesman at the game unit in Tokyo, said by telephone today. Tokyo-based Sony had planned to sell the game on Nov. 2 in the U.S. and Europe and the following day in Japan.
“Gran Turismo 5” is the biggest exclusive game this holiday season for Sony, which uses such titles to lure buyers to its hardware. Console makers typically record losses for the machines in the first few years of development and sales because the cost of materials takes time to drop, forcing them to rely on software to boost earnings.
“‘Gran Turismo’ is one of the most important products coming from Sony this year for its gaming business,” said Jay Defibaugh, a games analyst at MF Global FXA Securities Ltd. in Tokyo. “The product highlights the graphic strength of the PS3” and is a genre with global appeal, he said by telephone.