It seems like a lot of iconic brands are in trouble these days, whether it’s HMV, THQ or Jessops, yet this one could hurt gamers hearts the most. Atari, once creator of stellar home consoles and computers, has now filed for bankruptcy in the US.
This isn’t the end of days for the brand however, more of a change of setup. The LA Times explained it like so:
“Its leaders hope to break the American business free from French parent Atari SA and in the next few months find a buyer to take the company private. They hope to grow a modest business focused on digital and mobile platforms, according to a knowledgeable person not authorised to discuss the matter privately.”
Of course this isn’t necessarily the Atari we know and love from way back when. It’s far different from the creator of the glorious 2600, though ironically focusing on the classics today. Bought by French publisher Infogrames in 2000, which then renamed itself Atari to cash in on the iconic brand, it has recently focused on re-releasing classics on new platforms.
KitGuru Says: While Pong might not have the relevance today that it once had, it’s still an iconic game and Atari could easily make something cool out of it. How about a mobile version that looks exactly as the original did, but with a few power ups and an online matchmaking system? Maybe it could be a new Esport?